Not mincing their words

Peta UK has launched an advertising campaign in northern England with the tagline "Feeding Kids Meat Is Child Abuse". Well, I’m all for kids being veggie, both my own are, but to call someone who gives their kid meat a child abuser is going a bit far, I reckon. You might as well say you’re a child abuser if you live in a city, because you’re exposing your kids to pollution. Still, maybe the starkness of the message will make some people stop and think, and maybe that’s what they’re getting at.