Mmm, (vegan) donuts...

The Seattle Times | Business & Technology: Even vegan purists like their doughnuts

Do we ever!

The vegan doughnut niche is just one unusual role filled by Mighty-O in the world of doughnuts.

Besides being dairy-free, Mighty-O's also are organic and have no trans fats.

Owner Ryan Kellner likes to focus on the freedom from trans fat because he worries that the vegan part might scare away potential customers.

"Some people have a prejudice about the word 'vegan,' " he said. "A lot of people don't even know how to pronounce it."

Bonnie Liebman, director of nutrition at the Center for Science in the Public Interest, doesn't have that problem. After hearing about Mighty-O's ingredients, she had no doubt that they're real doughnuts.

"Switching to palm oil doesn't turn doughnuts into health food," Liebman said. "We're basically talking flour, sugar and saturated fat."

Well, even vegans know how to eat junk... I'd be thrilled to partake of Mighty-O's once in a while. Fortunately, you can now order their products online through Sun Flour Baking Company! (be prepared for 2-day shipping charges, though...)

Tags: junk food | vegan | donuts