EFFIE AWARDS: "Pork is Good" campaign wins the bronze in Hispanic category

EFFIE Awards honor advertising campaigns that demonstrate effectiveness, hence the name. Sad that the National Pork Board's targeted “El cerdo es bueno” (Pork is Good) campaign "against" Hispanic women ages 18-49 took the bronze.

To learn more about the marketing campaign and its results, you can read The San Jose Group's "Brief of Effectiveness" PDF by following this link. This is the highly targeted spending of ad dollars that vegetarian activists ought to be fighting.

Tags: advertising